Lectures

Find new inspiration in fashion journalist Anna Blom’s passionate trend lecture and listen to Anna, who always has her finger on the pulse! Anna is a Swedish fashion journalist and trend expert. She has lived and worked in both Stockholm and New York and has extensive experience from the Swedish as well as the international fashion world. As a journalist, she has written hundreds of articles for daily press and magazines. Her heart beats especially for two of our time’s great challenges: the environment and sustainability.

Topics

Forget the fashionista – today everyone wants to be an ecoista! A sustainable lifestyle is hot – for good
The Future of Fashion – Anna’s lecture focused on circular fashion
Learn how to communicate effectively in a time where we encounter 3,000 advertising messages a day
Fashion journalism
Sustainability / sustainable fashion

About

Environmental awareness has literally exploded in the fashion industry. As a lecturer, Anna Blom has therefore specialized in sustainability: how can an industry that has historically been both polluting and resource-intensive transition to a green agenda?

In her lecture “Future of Fashion”, Anna Blom highlights the designers who are fighting to make the fashion industry sustainable. With inspiring visuals and fascinating stories, she showcases these innovators’ outstanding work, visions, and groundbreaking ideas.

By presenting cutting edge ideas in the field of sustainable fashion, I give the audience a glimpse behind the curtain of the circular economy, and how it will transform their lives.

Are you curious about the journalistic mission and want to learn more about how to write like a journalist? Anna Blom also lectures on journalism in an inspiring session where she shares a simple toolbox with practical tips you can start using right away.

Book here

The Future of Fashion

5 akuta problem och 5 lösningar för att uppnå förändring nu

LÄNKAR för fördjupning och inspiration

Europeiska kommissionen. (30 mars 2022). Frågor och svar om EU:s strategi för hållbara och cirkulära textilier. Europeiska kommissionen. https://ec.europa.eu/commission/presscorner/detail/sv/QANDA_22_2015

Brodin, J., Rowan, J., Helmersson, H. & Rockström, J. (6 juni 2023). Debatt: Aldrig förr har samarbete mellan näringslivet, akademin och politiken varit viktigare. Dagens Industri. https://www.di.se/debatt/debatt-aldrig-forr-har-samarbete-mellan-naringslivet-akademin-och-politiken-varit-viktigare/

Kent, S. (8 juli 2022). Can Fashion Lower Its Climate Impact While Selling More Products? The Business of Fashion. https://www.businessoffashion.com/articles/sustainability/fashion-lower-climate-impact-selling-less-products-degrowth-decouple-grow-sustainability/

Kent, S. (2 juni 2023). Corporate Commitments Haven’t Curbed Fashion’s Carbon Footprint. The Business of Fashion. https://www.businessoffashion.com/articles/sustainability/fashion-climate-commitments-carbon-footprint-emissions/

Problem nr 1: Slöseri med resurser

Kennedy, J. (5 april 2022). Why Shein Might Be Worth $100 Billion, in Four Charts. The Business of Fashion. https://www.businessoffashion.com/articles/retail/why-shein-might-be-worth-100-billion-in-four-charts/

Remy, N., Speelman, E. & Swartz, S. (20 oktober 2016). Style that’s sustainable: A new fast-fashion formula. McKinsey. https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula

Världsbanken. (23 september 2019). How Much Do Our Wardrobes Cost to the Environment? Världsbanken. https://www.worldbank.org/en/news/feature/2019/09/23/costo-moda-medio-ambiente

Ellen MacArthur-stiftelsen. (2017). A new textiles economy: Redesigning fashion’s future (s. 36). https://emf.thirdlight.com/file/24/uiwtaHvud8YIG_uiSTauTlJH74/A%20New%20Textiles%20Economy%3A%20Redesigning%20fashion%E2%80%99s%20future.pdf

Problem nr 2: Textiliers miljöpåverkan

Textile Exchange. (2022). Preferred Fiber & Materials Market Report (s. 5). https://textileexchange.org/app/uploads/2022/10/Textile-Exchange_PFMR_2022.pdf

Ellen MacArthur-stiftelsen. (2017). A new textiles economy: Redesigning fashion’s future (s. 38). https://emf.thirdlight.com/file/24/uiwtaHvud8YIG_uiSTauTlJH74/A%20New%20Textiles%20Economy%3A%20Redesigning%20fashion%E2%80%99s%20future.pdf

Europaparlamentet. (29 december 2020). Textilproduktionens och textilavfallets inverkan på miljön (nyhetsgrafik). Europaparlamentet. https://www.europarl.europa.eu/news/sv/headlines/society/20201208STO93327/the-impact-of-textile-production-and-waste-on-the-environment-infographic

Textile Exchange. (2022). Preferred Fiber & Materials Market Report (s. 14). https://textileexchange.org/app/uploads/2022/10/Textile-Exchange_PFMR_2022.pdf

Chan, E. (27 mars 2021). What Has Biodiversity Got To Do With Fashion? Brittiska Vogue. https://www.vogue.co.uk/fashion/article/biodiversity-fashion

Nunez, C. (7 december 2022). Why deforestation matters—and what we can do to stop it. National Geographic. https://www.nationalgeographic.com/environment/article/deforestation/

Global Fashion Agenda & The Boston Consulting Group. (2017). Pulse of the fashion industry 2017 (s. 8). https://globalfashionagenda.org/resource/pulse-of-the-fashion-industry-2017/

Problem nr 3: Material är svåra att återvinna

Ellen MacArthur-stiftelsen. (2017). A new textiles economy: Redesigning fashion’s future (s. 91). https://emf.thirdlight.com/file/24/uiwtaHvud8YIG_uiSTauTlJH74/A%20New%20Textiles%20Economy%3A%20Redesigning%20fashion%E2%80%99s%20future.pdf

Ellen MacArthur-stiftelsen. (2017). A new textiles economy: Redesigning fashion’s future (s. 92). https://emf.thirdlight.com/file/24/uiwtaHvud8YIG_uiSTauTlJH74/A%20New%20Textiles%20Economy%3A%20Redesigning%20fashion%E2%80%99s%20future.pdf

Esponnette, B. (7 februari 2023). Op-Ed | When Sustainable Fashion Does More Harm Than Good. The Business of Fashion. https://www.businessoffashion.com/opinions/sustainability/op-ed-when-sustainable-fashion-does-more-harm-than-good/

Sustainable Fashion Forum. (Datum saknas) Why Can’t We Just Recycle Our Old Clothes? The Sustainable Fashion Forum. Hämtat den 31 januari 2024 från https://www.thesustainablefashionforum.com/pages/quick-question-why-cant-clothes-just-be-recycled

Problem nr 4: Sociala orättvisor

Fashion United. (2022). Global Fashion Industry Statistics. Fashion United. https://fashionunited.com/global-fashion-industry-statistics

Morgan, A. (2015). The True Cost. https://truecostmovie.com/

Fashion Revolution. (Juli 2023). The Fashion Transparency Index 2023. Fashion Revolution. https://www.fashionrevolution.org/about/transparency/

The World Counts. (Datum saknas) Environmental Impact of Cotton Production. The World Counts. Hämtat den 31 januari 2024 från https://www.theworldcounts.com/challenges/consumption/clothing/environmental-impact-of-cotton-production

Kent, S. (14 februari 2023). Should Fashion Pay for Its “Waste Colonialism”? The Business of Fashion. https://www.businessoffashion.com/articles/sustainability/fashion-pay-waste-colonialism-secondhand-clothes-epr-kantamanto/

Problem nr 5: Bristande transparens och greenwashing

D’Arpizio, C., Levato, F., Capellini, M., Flammini, B., Luthra, P. & Improta, G. (21 oktober 2022). How Brands Can Embrace the Sustainable Fashion Opportunity. Bain & Company. https://www.bain.com/insights/how-brands-can-embrace-the-sustainable-fashion-opportunity/

Fashion Revolution. (Juli 2023). The Fashion Transparency Index 2023. Fashion Revolution. https://www.fashionrevolution.org/about/transparency/

Granskog, A., Lee, L., Magnus, K.-H. & Sawers, C. (17 juli 2020). Survey: Consumer Sentiment on Sustainability in Fashion. McKinsey. https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in-fashion

Lösning nr 1 – Motverka resursavfall

Ellen MacArthur-stiftelsen. (2021). Rethinking business models for a thriving fashion industry. Ellenmacarthurfoundation.org. https://ellenmacarthurfoundation.org/fashion-business-models/overview

University of the Arts London. (Datum saknas). Becky Earlys profil ⎪Forskningspersonal på University of the Arts London. Arts.ac.uk. Hämtat den 31 januari 2024 från https://researchers.arts.ac.uk/292-becky-earley

ThredUp. (2022). 2022 Fashion Resale Market and Trend Report. Thredup.com. https://www.thredup.com/resale/

Smith, P. (9 november 2023). Rental apparel revenue worldwide 2025. Statista. https://www.statista.com/statistics/1195613/rental-apparel-market-revenue-worldwide/

Lösning nr 2 – Minska textiliernas miljöpåverkan

Lösning nr 3 – Hantera sociala orättvisor

Global Fashion Agenda. (24 april 2023). Rana Plaza: Ten Years On. Global Fashion Agenda. https://globalfashionagenda.org/news-article/rana-plaza-ten-years-on/

Europeiska kommissionen. (5 juli 2023). Cirkulär ekonomi för textilier: Att ta ansvar för att minska, återanvända och återvinna textilavfall och främja marknaderna för begagnade textilier. Europeiska kommissionen. https://ec.europa.eu/commission/presscorner/detail/sv/ip_23_3635

Lösning nr 4 – Gör det enklare att återvinna

Lösning nr 5 – Hantera greenwashing och se till att märken ta ansvar

Europeiska kommissionen. (Datum saknas) Green claims (finns ej på svenska). Europeiska kommissionen. https://environment.ec.europa.eu/topics/circular-economy/green-claims_en

Fler tips:

https://www.annablom.se/sv/project/spg-svenska-dagbladet-perfect-guide-november-2017

https://earth4all.life/the-book/