Stockholm- and New York-based journalist, copywriter, and speaker with a passion for fashion and sustainability.
ABOUT
I’m Anna Blom, a Swedish fashion journalist and trend expert. I work in Stockholm and New York, and have more than 12 years of experience in the fashion industry, both in Sweden and globally.
As a journalist I write articles for newspapers and fashion magazines, and am a frequent guest on Swedish national TV speaking about fashion trends. I’m especially interested in one of the greatest challenges of our time: how to combine fashion and sustainability.
My role as a writer starts by finding out exactly what my clients need – whether that’s slick copy or an engaging article. And most importantly, I don’t stop working until you’re satisfied.
As a copywriter – with one of the world’s largest design companies as my client – I strive to combine an intuitive understanding of the brand’s identity with precise insights into its commercial and artistic aspects.
As a journalist, my lifelong love of fashion has been a central driving force, but I also love the challenge of capturing the complexities of the people I meet and portray, whether they are designers, chefs or politicians. I’m fascinated by sustainability and how the fashion industry is working to migrate from a throwaway culture to more humane and environmentally-friendly practices.Whether writing in-depth pieces for top Swedish newspapers and magazines, interviewing fashion luminaries from Stella McCartney to von Furstenberg, or reporting from fashion weeks around the world, I am driven by my passion for capturing the essence of my subjects.
Whatever the platform, I am first and foremost a storyteller and words are my medium.
All editorial and commercial content is created by a human. AI can be used for an already produced material, for example by summarizing a text. If you have any questions, please contact anna@annablom.se
Interview
TV4
Nyhetsmorgon
oktober 2020
Feature in TV4 Nyhetsmorgon where I talk about more sustainable fashion and how to easily fix a trendy fall look without buying a whole new wardrobe! By learning the steps on how to become more #STILSMART, you'll have your fall wardrobe ready in no time (next season too, and the next, and the next...) Watch the clip.
"Anna is a very inspiring and competent speaker. She helped me take the leap towards my dream of working as a writer."
- Mårten Huzell, former student at Berghs School of Communication, Stockholm.
Interview
Göteborgs-Posten
Två Dagar March 2020
Old-fashioned ideals have long governed how a woman is expected to dress in order to be considered sexy. But now outdated stereotypes, often created by men, seem to have lost their hold. Forget red lace and push-up bras. In 2020, women decide for themselves what sexy means and how they want to express it.
“Anna taught me how to stay centred and capture the essence of a story using all my senses.”
— Ann-Sofie Persson, marketing coordinator & former student at Berghs School of Communication, Stockholm
Interview
SPG – Svenska Dagbladet Perfect Guide november 2017
She is one of the most successful fashion designers of our time and the woman behind the world's first vegetarian luxury fashion brand. But the road to the top has been tough. Stella McCartney opens up about panic attacks and the 'rich daddy's girl' label, and her own hard slog to get the fashion industry to become sustainable and modern.
Photo: Mary McCartney.
Speaker
Fashion does not only leave sensory imprints – it often leaves dirty footprints. Nowadays, preventing waste and reducing toxic by-products is a top priority for fashion companies that want to remain successful.
In my lecture, Future of Fashion, I chronicle innovators who are inspiring the fashion industry to become 100% sustainable. Using visually inspiring images and fascinating yet light-hearted stories, I bring to life fashion influencers and their mission to produce sustainable, everlasting style.
By presenting cutting edge ideas in the field of sustainable fashion, I give the audience a glimpse behind the curtain of the circular economy, and how it will transform their lives.
Read more at https://www.athenas.se/foerelaesare/anna-blom/
“The session was both inspiring and informative, and we appreciated Anna’s ability to engage and make fashion more accessible to everyone—regardless of style or professional role. We highly recommend Anna as a speaker to other organisations looking to inspire discussions on sustainable fashion and smart wardrobe solutions.”
— Catharina Winther Project Manager for Digital Member Events Member, Marketing, and Communication Unit Unionen
Clients
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